The Marketing Director shall:
● coordinate online advertising campaigns in various social media
applications (i.e. Facebook)
● develop content marketing campaigns on Facebook, Twitter, and
HMHA web properties
● utilize online analytics tools to support HMHA advertising and
marketing campaign
● establish a team from within the Hespeler community to produce
content covering HMHA program offerings, games and results,
featuring matchups, teams, players, coaches, and other topics as
required
● establish a recruitment campaign utilizing local events, such as
school fun fairs, to engage directly with the community and drive
registration during the spring registration season
● provide updates to the board on the performance of marketing
campaigns
● coordinate with other HMHA Directors to ensure all marketing
messages are accurate and consistent with what is offered
through HMHA’s hockey program
● laisse with local media sources including newspapers, radio,
television and roadside signage for the purposes of promoting the
Association and player registration